The 10 Most Powerful Brands In 2015
The 10 Most Powerful Brands In 2015
To determine the most powerful brands in the world, Brand Finance examines factors such as a company's investment in marketing, equity as measured by goodwill of customers and staff, and the impact of marketing and goodwill on the company's "business performance." Each brand earns a score out of a possible 100 points
No. 1 Lego
Industry: Toys
Headquarters: Denmark
Brand Strength Score: 93.4
No. 2 PwC
Industry: Professional Services
Headquarters:U.S.
Brand Strength Score: 91.8
No. 3 Red Bull
Industry: Beverages
Headquarters: Austria
Brand Strength Score: 91.1
No. 4 (tie) McKinsey
Industry: Professional Services
Headquarters: U.S.
Brand Strength Score: 90.1
No. 4 (tie) Unilever
Industry: Food
Headquarters: U.K.
Brand Strength Score: 90.1
No. 6 (tie) L'Oréal
Industry: Cosmetics
Headquarters: France
Brand Strength Score: 89.7
No. 6 (tie) Burberry
Industry: Apparel
Headquarters: U.K.
Brand Strength Score: 89.7
Industry: Apparel
Headquarters: U.K.
Brand Strength Score: 89.7
No. 6 (tie): Rolex
Industry: Apparel
Headquarters: Switzerland
Brand Strength Score: 89.7
No. 9 (tie) Ferrari
Industry: Automobiles
Headquarters: Italy
Brand Strength Score: 89.6
No. 9 (tie) Nike
Industry: Apparel
Headquarters: U.S.
Brand Strength Score: 89.6
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